We may cut to the chase and avoid small talk. No one is satisfied with generic. Not if they can assist it—no one is purchasing generic anymore. Companies such as custom plastic cups with logo? Their mastery of personalizing is the reason they’re crushing it. They seem to be able to read your thoughts, I swear.
Apply Glossier. Communities, not merely an audience, are what they cultivate. Being a follower is like being a member of an exclusive club. Instagram is filled with pictures of satisfied customers, not flashy advertisements. That one thing? They address feedback. Direct messages become dialogues with them. Following their story, they get admirers. What was the outcome? An alternative to a billboard is a handshake.
Stitch Fix stands out. Mini quizzes and AI predictions are the backbone of their game. Choose from a variety of sizes, styles, and quirks like “never send me orange.” They provide a personal touch by having stylists on staff weigh in on your request. Like a trusted friend going through your closet, you receive a message with recommendations. That is so far from mass-produced goods.
BarkBox is a must-have. You are missing out on life if you have never had a dog jump up and down with excitement as the delivery arrives. They bring back all of your puppy’s peculiarities. Is it a known allergy? Decent chicken nibbles not available. Oral fiend? Toys with more muscle. A major red flag is the fact that their emails seem as though your dog was the author. “Please, human, provide me with goodies. My darling Fluffy. I mean, who could say no to that?
Do you see anything? Information is gathered by these brands. Not in an ominous, Totalitarian sense. All they need to know are people’s favorite colors, pet peeves, and birthdays. Their restrained use of it is exactly on. The punch of a one-sentence birthday message in your inbox is more powerful than the weekly coupon for 20% off.
Stay hidden at your own risk; be bold and people will talk about you. Keeping track of previous clients and identifying them when they return is an example of personalization. The kind of customer that always seems to have their drink brought to them even before they go to the counter at their favorite coffee shop. Feel free to grab hold of that vibration.
Be sneaky and start tiny. Include handwritten notes in your correspondence. Remove cryptic allusions to previous commands. Give kudos for an excellent review. Get clients to laugh till their faces ache.
The killer move is this: Stop trying to be flawless. Customization has nothing to do with exclusive family recipes or high-tech gadgets. It’s about being alert, taking note of what you see, and dealing with clients as individuals, not numbers.
Feeling daring? These up-and-coming stars can teach you a thing or two. Take a risk. Astonish your admirers. Experience the growth of your brand’s fan base and never turn back.